Wyndham Hotel Sweepstakes
Chance to Win a Luxurious Vacation
Wyndham Hotels & Resorts aimed to create an engaging experience for their fans on Facebook by offering a dream vacation sweepstakes. The campaign centered around a chance to win a luxurious 7-night getaway, along with 100,000 flight miles sponsored by United Airlines. It boosted participation and increased visibility for the brand across social media platforms.
Wyndham Hotels & Resorts aimed to create an engaging experience for their fans on Facebook by offering a dream vacation sweepstakes. The campaign centered around a chance to win a luxurious 7-night getaway, along with 100,000 flight miles sponsored by United Airlines. It boosted participation and increased visibility for the brand across social media platforms.
Our Solution
We designed a sweepstakes application that encouraged users to participate by answering a simple question and sharing their custom "Do Not Disturb" signs on their Facebook profiles.
Features:
- Simple Participation: Users could enter the sweepstakes by answering a fun question and creating a custom "Do Not Disturb" sign.
- Customizable Signs: Participants could choose from available templates or write their own answers, adding a personal touch to their entries.
- Social Media Integration: The app allowed users to share their custom signs on Facebook, amplifying the campaign's reach.
- Incentivized Engagement: The enticing prizes of a 7-night getaway and 100,000 flight miles motivated users to participate and share.
- Brand Visibility: Each shared sign increased brand exposure, leading to more Likes on the Wyndham Hotels & Resorts Facebook Page and sign-ups for newsletters and offers.
The Wyndham Hotel Sweepstakes App generated substantial buzz within its first week, attracting a significant number of entries and social media shares. The campaign led to an increase in Facebook Likes for Wyndham Hotels & Resorts and a boost in sign-ups for their newsletter and offers. The sweepstakes successfully engaged the brand's audience and enhanced its online presence.
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