Halloween is more than a month away, and if you are looking to create brand awareness by engaging users, this is the perfect time to start planning your next app for the season. Every year, we see plenty of applications being launched for this festive. If you are considering to launch one this time, use this article to give yourself an extra push.
Businesses realize the importance of targeting special days as they are able to connect with the feel and emotions the day withholds. This makes it essential for them to create applications that are engaging and possibly promote the viral culture.
To begin with, you might think of creating a simple app for editing pictures according to the Halloween theme, such as creating branded images with filters for a spooky effect.This connects your brand to the festive, where people go through a fun and engaging activity of uploading their pictures, curious to know how it could turn out and then probably sharing it on social media. Using hashtags add value to your campaign and make it easier for you to track and showcase engagement. Simple applications, for example, a haunted house adventure or Halloween baking games, can also be created for children.
With the presence of social media, brands and agencies realize how essential it is to have a good application to get the word out. Initial spending on creating awareness then adds users exponentially if the product is stellar. Even the food industry can benefit from applications on Halloween. Are you aware of the social media campaigns run by Oreo in the past? If not, let me tell you their way to engage and increase customers.
Oreo created animated videos, such as dunking the Oreo with a spooky effect, for their Halloween campaign. They created “nomsters” from the #OreoLab, and turned to fans to name the creatures. Then, they picked the favorite name and gave a shout out to the fan on Twitter. You can see the amount of engagement from just one of their tweets.
Similarly, we have seen Target taking advantage of the season in the past by turning its Instagram page into an interactive, gamified experience. They launched a social media experience called “Halloween Hills.” A series of paired images work together to create a spooky neighborhood scene, and users were allowed choose to click on either a “trick” or “treat” link. Their choice leads them to a separate, project-specific Instagram account, where they can access Halloween recipes (the treat) or a do-it-yourself craft (the trick). This is one unique example to engage users on platforms such as Instagram and you can use these ideas to think of various other ways you could engage users this Halloween for your own business.
Wrap Up
This Halloween, there is plenty you can benefit from; games, photo editors, videos, social campaigns, and a lot more. Every year, we see a good number of applications and campaigns targeting this season, but what we find common in the ones that succeed is that they’re always a step ahead at planning and launching their campaigns.
