After successful campaigns last year, such as the Ice Bucket Challenge and Coca Cola’s Share a Coke, the campaigns in 2015 continue to add flavors of emotional bonding, driving them to success. This year so far has proven to be a good year for brands on social media. Here are our top 5 picks for best social media campaigns in 2015 so far.
5 – Crusader’s Quest
NHN Entertainment is a Korean game developer and publisher. Earlier this year, it launched a social media campaign, primarily on Facebook, for the Crusader’s Quest game. The game developer used a mobile targeted audience to reach gamers globally, focusing on mobile ads.
Soonbae Hwang, Head of Global Business Strategy says “Facebook’s worldwide reach made it the perfect platform for taking Crusaders Quest global. We weren’t sure which countries to focus on at the start, but Facebook helped us discover which markets contained players who would be most valuable to us, which made it much easier to enter brand new markets overseas.”
The campaign had one simple goal — drive installs for the game. Through Facebook’s extensive ad tools, they were able to create highly targeted ads which gave them a fantastic return on their investment.
The result?
- 600,000 app installs in 6 months
- Below $3 cost per install and 2x higher return on ad spend compared to other media
4 – Emirates: Be There
Emirates launched a global “Be There” campaign to inspire travelers from around the world to explore different cultures and traditions, and for this campaign, they would do it through the eyes of their own experts; the Emirates Globalistas!
For the social media campaign, Emirates has screened and shortlisted its own employees and selected 7 as their Globalistas to inspire the world. This campaign eventually motivates people to experience the curiosity and adventure that come with travel, which can be achieved through Emirates to any of their 130 destinations.
Whether you are a foodie or a fashionista, Emirates has carefully selected the representatives of this campaign who will be out there for six months sharing their experiences with you. This campaign definitely makes it easier for you to decide on your next destination.
The result?
The engagement was massive. Almost 11,000 pictures have been uploaded on Instagram mainly by travelers along with Globalistas to inspire others. They have also leveraged Twitter to create buzz around the campaign. As this campaign is still active, by the end of the year, we may get a report on the increase in customers due to this campaign. But seeing the engagement on social media platforms so far, this definitely had to be on our Top 5 list!
3 – This Girl Can
#ThisGirlCan campaign aims to encourage women of all ages and abilities to take part in sport activities. Their launch video received 1million views in just 3 days. Want to know why? Because they focused on regular girls, who weren’t models, who weren’t the perfect size, but were your average girl in the UK.
We all know the benefits of exercise and the joy of sport. Fitness should be about fun and health, and this campaign has inspired thousands of women to get out and do their thing, no matter how they do it, how they look, and how sweaty they get. Women are sharing their experiences, and the hashtags have resulted in a flood of great stories coming forward!
2 – Coca-Cola: Choose Happiness
After a global success of the Share a Coke campaign last year, Coca-Cola wanted to understand what happiness means to people today, and to spread it everywhere. Over the past few years, their social media campaigns have revolved around creating emotional bonds. Coca-Cola has stood for happiness and optimism since it launched in 1886. They started the #ChooseHappiness campaign asking a simple question; “Did we forget the first thing we learnt? Choose to smile. Choose Happiness.”
Coca-Cola initially engaged vloggers during this campaign by making videos showing efforts to share happiness with people around. But what has taken this campaign to incredibly high user engagement levels is the #happiestselfie competition! Jim Chapman will pick the Happiest Selfie Ever, and the winner will receive a pair of VIP weekend camping tickets to V Festival, plus a LG G4.
The response?
A search on Twitter for #happiestselfie will yield tens of thousands of entries submitted by people from all walks of life, all over the world. Coca Cola once again proved its creativity and engagement prowess by accurately tapping into the emotions that people look to share with the world.
1 – Domino’s: Tweet-to-Eat
Did you ever imagine ordering a pizza can get simpler than using an app? No? Well, Domino’s is committed to provide their customers as many ways possible to order and enjoy their pizzas. All it takes is just a simple tweet to @Dominos with a pizza emoji, and soon you will be enjoying your delicious meal. If I didn’t make myself much clear, you can now order a PIZZA on TWITTER!
“This is really just giving customers another option to order,” says Dennis Maloney, vice president, chief digital officer at Domino’s. “If people are very familiar using Twitter and that’s how they like to communicate, we are basically allowing them to order using a platform they are comfortable using.”
To begin with, you will need to sign up for a Domino’s Pizza Profile on their website and sign up for a Domino’s Pizza Profile, then select an “Easy Order” pizza. This basically is your default pizza. Now all you got to do is order your pizza either by tweeting the hashtag #EasyOrder to the Domino’s Twitter account @Dominos, or just by tweeting the pizza emoji. Domino’s will send a direct message to confirm the order, and shortly your pizza will be on its way! The challenge of this campaign is that Domino’s is getting open feedback. People share their experience, good or bad, by tweeting and Domino’s social media team is doing a good job responding to both.
Wrap up
The year 2015 has so far proven to be great for businesses running social media campaigns and we have witnessed great ideas coming forward with the use of technology. The campaigns that added an emotional flavor to their strategies have performed remarkably better than the rest. Summing up, these were our top five picks so far, and we’re only half way through the year. Stay tuned for more!
