Facebook pages, as we all know, have been the apples of the eye for many marketers of organizations small as well as large ones. With the revolution of Social Networks businesses are now involving in Social Marketing. Though initially Facebook pages were used to reach vast number of potential customers and to share news with its fans, but recent study suggests differently i.e. fans consume more information in the newsfeed rather than actually visiting the Facebook page. This study forced Facebook to enhance the “Page Insight” section and provide the information to the administrators of pages, which really matters.
It’s a fact and most probably a universal truth that we like to do things, which our friends are doing or our connections are involved into. The new changes Facebook has made for page administrators in the insight section are specifically targeted to cater more fans for a page. Let us just provide some details about the changes Facebook made.
The first thing Facebook has done is to provide the administrators with the number of friends of fans i.e. to let the administrators know about the current potential market it might have in bucket for them. A page’s fan, when liking or sharing a post, increases the chance of getting more users on the page which really is enticing for administrators to put information which is usable and sharable. Sharable content is the main key here, if the information on the page is worth it, the result may have the potential to exceed the expectations.
The second change Facebook provided in the insight is that page administrators now can actually have the knowledge of the content, which attracts its fans. It provides the details about the reach, user engagement, virality and who is talking about the post, photo, and link etc. the page has shared with its fans. It’s a universal truth that we follow what our friends are following. Let us talk about all the above one by one here to make sure you digest the information provided.
- Reach: This provides an insight about the potential number of users who may see the post made by the page. Administrators can see which of the page’s post have reached most audience by sharing, liking, or commenting etc. It also helps the administrators to know which type of posts help them to achieve the main target of reaching to most users.
- Engaged Users: This helps administrators to understand what type of information engages more users in a conversation. This helps the page to get high interaction with its fans and also a chance that their friends might be watching the conversation and might become a fan of the page as well (which indirectly means a potential customer).
- Talking About This: This provides the information regarding the stories, which appear in a friend’s newsfeed such as likes, comments, shares etc. This helps the administrator to understand about the posts, which have generated most interaction on the page.
- Virality: It allows that administrator to know how viral a particular post is. Virality can be determined by dividing the “people talking about this” by “reach”. As virality’s result is in percentage, it can be implied on each post shared on the page. Page admins can gather the information about the taste of its fans and also it may help in improving the interactions between the page and its fans.
Facebook as always is trying to help page admins to get the required and necessary information about their pages in an easy way. After the release of the new insight metrics, Facebook is still not holding back and have made a promise that this is just the first step towards betterment and there is more to come in the future. While we wait for more updates in the insight reports of pages, Facebook as always has asked all the page admins to use the most engaging content as possible to get the best results and great reach to users.
