As we have been discussing Facebook Pages a lot lately, in this discussion let us focus on the viral launch of the pages. As we all know, on Facebook, one of the most important aspects is the quality of interaction a brand has with its fans. In order to successfully create this, the first step would be to have a launch page that gathers the users.
Three important elements to be achieve success in this regard are:
- a – An overview is important to let the users know what they can expect once they enter the application or viral campaign.
- b – Highlight the incentives or prizes that are being offered to entice the users to join your viral campaign.
- c -Provide the users with sharing options, so that they can share the news with their friends.
A common mistake is to put too much emphasis on the ‘Like’ and ‘Share’ aspect of the application as it is enticing for campaign managers to want users to tell their friends. However, it is important to be patient and not force this down the throats of the users. Consider the 2 questions below:
- a – Would you share the news with your friends for a brand, if you don’t know anything about it?
- b – Would you share the news with your friends for a brand, if you are not interested in it?
Of course, your answer would be “NO” (it would be in capital letters also).
Coming back, we have identified the major or essential features for the viral launch page. An interesting fact that many companies still don’t know is that the landing page can be dynamic; most organizations think it’s a page with an aesthetically pleasing image, some wording and a call to action button. They can be so much more.
- 1 – Simple text shows what user should expect and what they are supposed to do, providing a sort of overview for the app or the page.
- 2 – The aspect of sparking user’s interest by offering them free stuff to win.
- 3 – After the user submits the form, a simple encouragement for posting to profile is provided to the user so that the user is able to share the news with his/her friends and they can also avail the opportunity.
Just imagine how simple this is. Let us provide you some ideas that you can use in your viral launch pages so that you can get the desired results.
- a – Add a Viral Loop: This means you have to provide the user with unique URL’s and let them know that they have to share the link with friends so that when they come onboard we know that they came to us through the user’s referral.
- b – Add an Incentive to the Sign up Process: Add some incentive to the viral launch page, users always want something for free and this technique has helped many companies to make their pages successful.
- c – Add Personality: Try to make deal with one of the local or international celebrity, whose picture will be displayed with the product on the launching page. Or in other words, you can have a brand ambassador.
- d – Exclusive Member Offer: Provide something which creates interest for user to sign up with you. Offer something for the first X number of sign-ups.
- e – Tell a Story: Share your thoughts with the users about the product you have developed and encourage others to share their experiences with your product.
These are just a few ideas we have provided you for making your launch page viral.
