Online shopping still has a long way to go to overtake the traditional shopping trends i.e. physical marketplaces. But, over the past few year it has shown a tremendous growth and became very popular among those who are frequently making online purchases. Online retailers also attract a huge number of potential customers by making the user experience more user friendly, which leads them to innovate E-commerce ideas that have never been used before or are very unique in nature.
This discussion can be referred to as the continuation of one of the discussions we held earlier. In the earlier discussion we talked about the E-commerce trends trends that are being followed in the market. Today, we will see the impact of these trends forcing the marketers or the sellers to come up with innovative ideas to attract the customers. Below listed, we have gathered some of few innovative ideas for your reference:
WARBY PARKER (New ways to shop):
Warby Parker is an online store which offers the boutique-quality eyewear at very reasonable prices. It started a campaign to participate in social activities. Every time when someone purchased a pair of glasses, the company donates a pair to someone who is needy. This charity or donation helps the company to create an image of a socially responsible entity amongst the users.
The company also has a virtual Try-On application, where users can try their favorite eyewear virtually i.e. on an image. It works with user’s webcam and the user can wear it virtually to find out the appeal. In addition, the virtual try-on application is optimized for social networks, so that users are able to share the image with their friends and ask their opinions about the cool frames they just virtually tried.
SCHWINN (Socialize):
SHWINN’s website is brilliantly navigated according to their sections and content. They created a very intelligent strategy to promote their product. They use their home page for content marketing, to attract more potential customers and the idea was to offer their customers more than just a product but also the entertaining and interactive content for their interest, for which they created a section “SHWINN LIFE”. It contains many “How to Videos” about the products they are offering (bicycle), which helps users to understand the different aspects for maintenance and other related stuff about the product.
STELLA & DOT (Offer specifications of the product):
Stella & Dot is an online store for selling fashion accessories; their website also reflects their nature of business. They developed a smart strategy and optimized their website on iPad and created their interface like a fashion magazine, users can almost bend their virtual webpages. It is a good example of content marketing and it also shows that how easily you can integrate third party application to your magneto website. It is a good thing to utilize the technology and means available to reach a huge market and that is what exactly Stella & Dot did.
Kelly Paper (Clean content means more understanding):
Kelly Paper store is another example of creativity; they have a very interactive and clean website with many great features, including home page video and widget. The widget helps the user to identify the paper he requires, and the introductory video covers all the aspects of Kelly Paper’s business and customer value.
CONCLUSION:
In the end, we would like to add that it is only about the user experience, as long as we are discussing about online shopping. If your user is comfortable browsing your site and user experience is positive, it is highly anticipated that the user would not hesitate to make a purchase online, if the product he is looking for is offered by your company.
Above are the few examples of innovative websites for e-commerce, there are many others who revolutionize the ecommerce industry and making the online shopping more exciting and entertaining.
