Last week, I posted several tweets through my personal Twitter account. Only a few of those tweets garnered more than 200 views. For a Twitter account with only 184 followers, I was not expecting to have that many views. But how do I get all these statistics? For those who doesn’t know, Twitter has opened its analytics dashboard for everyone. Earlier, it was only available for advertisers and verified users. Now you can easily find how many people saw your tweets and how many of those actually clicked on the links.
What’s the point of having it?
As a professional digital marketer, I am always curious to learn actual figures for my social media posts. Such facts & figures help digital marketers monitor their marketing campaign’s progress and make decisions about any changes in the marketing strategy. There are many tools available to manage digital marketing campaigns like Hootsuite, Buffer and AdEspresso. However, there is nothing better than an official analytics tool (such as Google Analytics, Facebook Insights and now Twitter’s Analytics).
Earlier, Twitter was providing data only for promoted tweets. Advertisers received data about impressions, replies, and link clicks of all the promoted tweets, but there was no data available for regular tweets. The new dashboard offers a broad overview of an account’s complete Twitter activity.
What Twitter’s analytics
dashboard offers
The Twitter analytics dashboard offers all types of data, which is displayed through various readings and graphs. The dashboard apparently gives a precise count of how many people have engaged with your tweets. There are other variables too, like count of click-throughs to profile pages, clicks on hashtags, retweets, replies, link clicks and the like. All these counts are arguably a powerful set of data for social media marketers.
The graph on the dashboard (above) shows daily impressions your tweets have collected, while “Engagement” shows the engagement percentage on a day to day basis. The “Link Clicks” shows how many times users have clicked on the links within your tweets.
You can also notice the three tabs (Tweets, Tweet and Replies, Promoted) for different type of tweets. Each tab shows you specific statistics related to that tab. For example, my recent tweet about “Baidu Eye” has been viewed by 20 people (20 impressions) and zero engagement, as nobody has clicked on, retweeted, or replied to it.
Wrap Up
Overall, the analytics dashboard is quite entertaining and encourages you to know what type of posts are creating buzz around your account. There is no doubt, that I will monitor my analytics page closely. However, I feel that a lot of common users may lose the “sense” of sharing on Twitter, once opened to the number game, as we have already witnessed in case of the Facebook.
