Facebook is very useful for non-profit organizations. We have all seen the after effects of Haiti earthquakes, and how Facebook’s platform helped to raise funds for the affected people. People shared the stories and the ways how they can help and how they can send their donations to the people of Haiti.
Non-profit organizations are yet to evolve on Facebook platform, there are many who do not have any idea where they should start with their Facebook marketing campaign. A few of the non-profit organizations wait for the disasters to happen as this is the point where they can really capture the attention of the users on Facebook. Well, we say, why wait for the bad things to happen? Let us help you by providing more specific information to help promote your non-profit organization on Facebook. Below are just a few steps which could help you to promote your non-profit organization on Facebook platform:
1 – Create a Facebook Page:
It is possible that you may already have a Facebook fan page for your non-profit organization. The most important thing for a page is its Name and URL. The fan page can be created in just a few clicks, but do make sure to take some time and think before naming the page. The name of the page should be short and accurate, as you will not be able to change the name afterwards. Facebook also offers you to generate a URL for your page, be specific and use your organization’s name to generate the URL.
2 – Add Admins:
It is good that you would like to do the work yourself, but it is better and great if you share the workload with your colleagues and add them as admins of the page so that if you are unable to update the page or response to any query at any time your colleague might do it for you. The quick response time helps to generate the reliability of the page.
3 – Welcome Tab:
As always, this is the most intimidating part of the fan page for organizations, may it be profit or a non-profit. The welcome page should be customized and should represent what you do, it is easy to redirect Facebook to your website but this is not the right way of marketing or promoting your business on Facebook. Remember it is Facebook platform you are marketing on, and you need to have a customized design to provide the user a look and feel of the page, which user can say is different from others.
4 – Be Ready to Push & Pull Information:
Ask questions from your fans as well as provide information to them. Use the page to provide information to users of what your organization do. Make sure that you are enticing the users or fans of the page to share and participate in the things you are performing on your page. It is not necessary to talk business all the time, provide informative statistics in your status and posts, ask your fans about their thoughts for the photos or videos you have posted.
5 – Use Visuals:
Use of images and videos of your activities as non-profit organization is very helpful to promote your organization and also to provide the fans an idea about the work you perform in real life. Facebook statistics show that a photo or video is more viral than text, which reminds us of the quote that a picture is worth a thousand words. So, try to use more of the visuals in your posts.
6 – Create a Facebook Application, Game, or Quiz:
It is very important to find new and creative ideas to engage your fans to the fan page of your organization. One way, we suggest, is to use customized Facebook application, game, or a quiz for your fan page. It would help to generate more fans and to retain the older ones alike, by providing them a fun exciting way to interact with your page.
7 – Promote and Let Others Know:
There are a number of features which makes a user feel the ownership of your organization for example a Fan Badge. This is a very effective way to promote your organization and to get more fans for your page. The importance of this type of promotion is that no matter who posted the badge or earned the badge, when it is posted on the wall of a user it would grab attention of a lot of new users, which is beneficial for your organization and fan page.
8 – Make Your Supporters The Stars:
Provide comments to your fans concerns and if the post is a good one make them feel special and let others know about it too. Issue some kind of a contest to make the fan of the month for most posts or comments, for most informative questions, for most informative answers, etc. There can be a number of contests that can be prepared you just need to open up your mind and let your imagination take you over to create a masterpiece.
9 – Integrate Other Media:
Interact your users with other networks as well by integrating your social profile of other networks on Facebook. Encourage your fans to follow you on tweet, or take a look at the new videos of your organization’s welfare work on Flickr.
10 – Facebook Ads:
A very economical and effective way introduced by Facebook, to reach your target market or targeted users. You can choose your target users by geographic location, gender, age, certain interests etc. In addition to all these facilities Facebook ads only charges you for performance.
So, after listing down so many things above for the marketing or promotion of your non-profit organization, we would suggest you to go ahead and use the above methods to promote your organization and we are sure that you will get good results.
So, do not wait for bad things to happen go and conquer the world with the help of Facebook fan pages.
